Within the charity, ‘Friends of the Earth’ is a focus on saving bees, this involves donationing memebers to recieve a ‘Bee Saver Kit’ and join a community of new and old bee saving heros.
This welcome package provides the opportunity to give members a way to learn more about bees. This encourages engagement, being part of a community and future donations.
With positivity being the direction in colour and messaging on both the inside and outside of the box, this immediately engages and excites the new ‘Bee Saver’ members.
